Category:

Content

Who needs a copywriter

Written on 22 June, 2022 by Melissa Toh

Why You Need a Professional Copywriter Why do people hire copywriters? Surely, it’s something one can do themselves. The answer to that is a resounding no. Consider the amount of content that exists around your digital and non-digital communication efforts. Think also about the level of competition that exists for your customers' attention. All your competitors... Read more
Categories: Content, Web Design & Content
what is a regularly updated website

Written on 22 April, 2022 by Melissa Toh

Why You Should Update Your Website Content Regularly The importance of updating website content for your business cannot be underestimated. Your website is a critical plank in your communications strategy and increasingly a central focus for your sales endeavours. Naturally, you need it to be at peak fitness to optimise its performance. You can build a high octane... Read more
Categories: Content
How to make your marketing emails stand out

Written on 22 December, 2021 by Melissa Toh

How You Can Make Your Marketing Emails Stand Out The fact that email marketing is so popular can be attributed to its simplicity. It’s one of the easiest and most effective ways to connect with your customers, existing or potential. Read on to find out more. Make Your Marketing Emails Stand Out Today Develop an email marketing strategy Factors... Read more
Categories: Content, Email Marketing, Marketing | Tags: email marketing
How to Create the Best Email Marketing Newsletters

Written on 20 December, 2021 by Melissa Toh

How to Create the Best Email Marketing Newsletters Emailing a newsletter to your database can be a great way to keep in touch, build relationships and encourage referrals. Still, it can also be a colossal waste of time if not done correctly. You need to consider these factors if you want to create a newsletter that works. The... Read more
Categories: Content, Email Marketing, Marketing | Tags: email marketing
Google Analytics Metrics You Need to Watch

Written on 15 December, 2021 by Melissa Toh

Google Analytics Metrics You Need to Watch When it comes to search engines, Google is still one of the popular options used around the world. Understanding how it works can help your website rank better, but it is constantly looking to update its algorithms and improve user experience. You need to do more than use the right... Read more
Categories: Analytics, Content, Marketing, Small Business
why avoid duplicate content on your website

Written on 13 December, 2021 by Melissa Toh

Why Avoid Duplicate Content on Your Website   Google’s guide to SEO is clear about the need to avoid duplicated content. We should all be aware that Google has duplicate content checkers. They monitor everything. However, with a bit of understanding, you can safely add content to your website without impacting your search engine ranking.   4... Read more
Categories: Content, Search Engine Optimisation, Web Design & Content

Written on 21 August, 2019 by Raul Chango

How to do an SEO Content Analysis of your website It’s super important for your business’s website to be engaging and high quality, with both effective content that appeals to users and optimised content with appropriate keywords that boost your site with the search engines. We know that this is ultimately how we improve online search visibility and customer engagement... Read more
Categories: Content

Written on 25 October, 2018 by Julia Hammond

What are the 3 H’s of content marketing and why are they important? From Netflix to YouTube, content forms a significant part of our daily lives – especially when it comes to entertainment. So, it is only natural that we use it for marketing purposes – it’s where our customers are. In content marketing circles, we often discuss the ‘3 H’s.’ Much like the ‘4... Read more
Categories: Content

Written on 15 July, 2018 by Alyna Malyniak

What is Evergreen Content? When you hear the term ‘evergreen’, my bet is that the first thing that comes to your mind is an image of a pine tree or a eucalyptus tree withstanding the wintery weather. But, in this instance when I mention evergreen, I’m talking about content. If content is an important... Read more
Categories: Content

Written on 20 June, 2018 by Julia Hammond

Does Clickbait Work? (The Answer Will Shock You!) Clickbait is a dirty word in the online marketing world. When we hear it, most of us think ‘fake news stories’ or ‘bad pyramid selling articles on social media’. You can picture the headline now, right? She Took This Magic Pill and You’ll Never Guess What Happened Next! Most of... Read more
Categories: Content