Is your email marketing unsuccessful? Three reasons why your email campaigns are ineffective You’re not getting the most from your email marketing campaigns – people are not opening the emails, visitors are not clicking through to your website, subscribers are unsubscribing.  You piece your email campaigns together without thinking; you send them any old time. People are not appreciating the emails and you... Read more

Tip #11 - Use email marketing to build customer relationships instead of just promoting products Email marketing is a cheap and successful way of reaching out to existing customers as well as developing a relationship with potential customers. Many businesses make the mistake of solely sending email marketing campaigns and EDMs (Electronic Direct Mails) to simply sell a service or product. However, by doing this... Read more

Email marketing gets real "What is spam?" is a pertinent question when it comes to contemporary digital marketing. Email marketing – broadcasting eDM and eNewsletters to thousands of customer inboxes - is still one of the most effective channels for getting your business out there. With increasingly tight marketing budgets, email marketing is experiencing... Read more