Tip #4 - Promote your videos, images and audio content via social networking sites By housing all of your multi-media content i.e. audio and video on a social community site like YouTube, you will make it instantly more accessibly to an online audience. Aside from hitting a bigger demographic, such community sites also make it easier to link to the content from hyperlinks and... Read more

How Artery Store went from zero to hero Think social media is all about Twittering your FaceSpace to all the Diggers and sticking it on YouTube? Wonder why so many people say they tried to use social media for their business but didn't see any real benefit? Want to get that lightbulb moment where the point becomes clear?... Read more

Have you seen this? Social media marketing for small business Kat Thomas guest-posted over at Mumbrella yesterday to reveal the thinking behind the new Levi’s social media advertising campaign. It is illuminating reading and an exceptional case study of how to engage an audience with humour and creativity. Kat understands how social media can tap into word of mouth influence... Read more

Twitter for business – Lunch N Learn Webinar This Wednesday I was happy to be involved in one of the biggest webinars ever, when Lunch N Learn presented “Using Twitter to gain a competitive advantage”. Just under 1000 people logged in at the appointed time from their offices, laptops and boardrooms, to watch Brian Giesen and myself present... Read more

Social Networking and Business Collaboration World – day one Today was the first of two days at the Social Networking and Business Collaboration World conference held at Darling Harbour. Any conference covering anything as wide as the social media phenomenon was always going to have trouble finding focus. When discussing true collaborations between business and social media platforms, the... Read more

Putting a human touch in technology Is it a bird? Is it a plane? It’s iPhone Girl, invading your Apple mobile. A Chinese factory line worker in the Shenzhen-based Apple assembly plant has put a human touch back in technology, and become an internet celebrity. The girl, dubbed “China’s prettiest factory girl,” by China’s Southern Metropolitan... Read more

Easy as falling off a blog? Ever since the internet burst into the public eye a decade ago, it has been touted as being the ideal tool to publish your opinions to the world. In the last year or two, that promise has finally come true, thanks to the advent of the 'blog'. Blogs, short for... Read more