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Blog

Written on 03 November, 2016 by Cassie McBlane

Why You Don’t Need to Fear the Phrase ‘Thought Leadership’ In modern marketing, the term ‘thought leader’ is often thrown around as a way to fluff up a conversation and give a sense of self-importance. That’s all well and good, but for thought leaders who are actually breaking new ground in digital marketing, it’s beyond frustrating. These days, there are thousands... Read more
Categories: Blog

Written on 01 November, 2016 by Raul Chango

How to Use Instagram Stories with Maximum Effect Instagram has only introduced its new feature, Stories, in August, but it has already won the hearts of millions users. Stories are used to share posts at a higher frequency without filling your followers’ feeds with too much content. The feature works similar to Snapchat and is very similar to it in... Read more
Categories: Blog

Written on 13 August, 2016 by Shounak Gupte

How to Choose the Best eCommerce Hosting Service To succeed in the world of eCommerce, your website must be efficient and secure for all users. Online shopping is becoming increasingly popular, primarily due to its convenience. Because of this, it’s imperative you offer prospective customers an opportunity to buy fast and be sure their private data stays private.... Read more
Categories: Blog

Written on 08 August, 2016 by James Keble-Johnston

Understanding Purpose-Driven Design Have you ever visited an eCommerce or business service site and instantly felt at home?  Without struggle, you navigate through the pages, find what you are looking for, and get to a point of feeling like you have achieved what you came to do in the first place. Purpose-driven design... Read more
Categories: Blog

Written on 29 July, 2016 by Trish OLoughlin

Your Digital Marketing Dictionary If you’re new to the digital marketing game, chances are you’re hearing a lot of tech jargon thrown around. While you’re confident in leaving the tricky bits up to the experts, it can pay off to understand a few basic terms and acronyms to help you gauge a good comprehension... Read more
Categories: Blog

Written on 17 June, 2016 by Stefanie Kir

Microsoft Has Bought LinkedIn. What is Ahead for Digital Marketing? In a multi-billion dollar deal that changes the face of business communication, Microsoft has announced its acquisition of social network LinkedIn. For digital marketers, this deal means that a whole lot of new products are about to be introduced to the market. It’s safe to say LinkedIn is excited about... Read more
Categories: Blog

Written on 02 June, 2016 by Charlotte MacInnes

The Importance of Conversion Optimisation Let’s face it, everyone in the digital space talks about conversion rate. “It’s too low”, “it’s dropped off”, you name it, and it’s the talk of the town. Conversion optimisation is the process of increasing your online conversion rate through user experience testing. There is always room for improvement No... Read more
Categories: Blog

Written on 27 May, 2016 by Joe Romeo

Understanding Your Customers: Tailoring Your Digital Marketing Strategy to Cover All Bases All successful business owners know that understanding your customer base is vital to its success. Common practice has taught us as marketers to place brand loyalty as a high importance, and affecting buying behaviour in a way that our most desired customers are people that only buy Acme Cola, and frequently.  But that... Read more
Categories: Blog

Written on 23 May, 2016 by Chris Zerafa

Proper Image Selection Can Make a Big Difference to Your Business Imagery and visual representation are not new things by a long stretch. In fact, man-made pictures and art have been around for millions of years. However, SEO and digital marketing have only just become a part of our lives and any business owner would now tell you that these elements have become... Read more
Categories: Blog

Written on 29 February, 2016 by Shounak Gupte

How-to: Make the World’s Worst Website (So You Never Do…) In today’s blog post, we’re going to look at how to create the worst website ever, in an attempt to ensure you never do. We also thought it would be a bit of laugh to look at some of the worst website design debacles the world’s budding designers have produced to date.... Read more
Categories: Blog