Written on 11 September, 2018 by Julia Hammond

5 easy marketing wins for eCommerce The internet is brimming with eCommerce sites and, unless you have a solid strategy in place, it can be hard to stand out amongst the crowd. Take a look at these 5 easy eCommerce wins for those establishing their business online. Optimise your website for mobile Mobile optimisation is imperative.... Read more
Categories: E-commerce

Written on 23 August, 2018 by Julia Hammond

Turn what you know into cash: the art of selling knowledge In the current job climate, it’s not actually imperative for you to have one. The ‘gig economy’ has revolutionised the way people work and, whether as a full-time income strategy, or simply for a bit of extra cash on the side, you can (and should!) put a price on what... Read more
Categories: E-commerce

Written on 04 June, 2018 by Jen McKinnon

What business can I set up from home? When Tim Ferris launched the four-hour work week, everyone still thought it was an elusive dream but now in 2018, it’s a reality for many. If you daydream about a laptop lifestyle or a job where you set your own hours, you’re not alone. In fact one in three working... Read more
Categories: E-commerce, Small Business

Written on 05 March, 2018 by Julia Hammond

How to Make the Most of Public Holiday Trends on eCommerce Sites eCommerce businesses rely on web traffic crossing their site to make conversions. That’s not rocket science, but what people don’t often recognise are the buying trends that occur over public holidays. This information is important not just in planning out your 2018 sales calendar, but for your SEO and PPC strategies. With Labour Day... Read more
Categories: E-commerce

Written on 11 April, 2016 by Nick Bell

How Customers Shop Online and 5 Factors That Make People More Likely to Buy a Product or Service We use the internet for everything these days, and often it’s our first port of call when we’re posed with a question that we don’t have the answer to right away. Increasingly, many of us are turning to the online space and digital platforms to conduct research about products and... Read more
Categories: E-commerce
Get to know your customers using data analytics

Written on 24 August, 2015 by Lisa Shannahan

Get to know your customers using data analytics To sell to your customers, you need to understand them. Luckily, that’s a lot easier than it sounds thanks to the accessibility of invaluable data analytics. Getting started From Google Analytics on your own site to the data on offer from social media platforms such as Facebook and Twitter, analytical... Read more
Categories: E-commerce | Tags: customer behaviour, online business, online marketing

Written on 11 August, 2015 by Kate Faulkner

The Importance of Including Great Product Images in E-Commerce More often than not, the basics are overlooked in business; this is none but true when it comes to product images for e-commerce. Low-quality images are quite common due to the amount of effort required in either sourcing or taking photographs of products. This, however, is a fundamental that cannot... Read more
Categories: E-commerce

Written on 23 June, 2015 by Uyen Vu

Six techniques for killer product photography When you’re running an e-commerce business, photos are vital for selling products successfully. Consumers are becoming increasingly confident in making purchases online and are often comfortable spending large amounts of money on something they haven't seen in the flesh. That's not to say they don't still experience some traditional pain... Read more
Categories: E-commerce, Marketing, Web Design & Content | Tags: e-commerce, marketing

Written on 24 February, 2015 by Alita Harvey – Rodriguez

Top trends for increasing sales leads in 2015 Increasing leads/traffic is the goal for most businesses, right? If you’re reading this blog, it must be one of yours. So how do you effectively increase your leads in 2015? Your leads are only as strong as their origin. By learning the how and why of effective lead generation, you... Read more
Categories: E-commerce, Marketing | Tags: marketing, online marketing, small business

Written on 17 February, 2015 by Georgia Leaker

Selling online: What you need to know While shopping centre numbers might be dwindling, online sales are sky-rocketing. The reasons for this vary: for some it’s the convenience, others are looking for a competitive price and even more are after something unique. If you can offer your customer all three of these, you’re onto a winner and... Read more
Categories: E-commerce | Tags: customer behaviour, online business