Category:

Social Media

Written on 12 December, 2018 by Julia Hammond

How to create a killer Facebook Ad You see them blend seamlessly with organic content shared by your friends and the groups you follow. More often than not, they’re targeted specifically to you and your interests – sometimes, even when you’re searching right in that moment. Some find it creepy, others find it helpful – after all,... Read more
Categories: Social Media

Written on 12 October, 2018 by Alyna Malyniak

The who, what and why of influencer marketing Influencer marketing is a buzzword that has been thrown around a lot in the last couple of years. With the number of influencers on the rise, businesses have questioned whether it’s a sustainable marketing tool that can provide return on investment. This side of marketing can be daunting, especially for... Read more
Categories: Social Media

Written on 22 July, 2018 by Julia Hammond

How to use memes in your social media strategy How to use memes in your social media strategy Memes have made a real breakthrough in the social space of late. Audiences love the capacity to illustrate irony and sarcasm through the use of a combination of text and images. This entertaining and humorous content can also be a valuable... Read more
Categories: Social Media

Written on 12 June, 2018 by Jen McKinnon

Think you can run your business on social media? Think again.  Social media is undoubtedly a useful tool for your business but, recently, some small businesses have started using the platform as a foundation for their brand, prioritising apps like Facebook and Instagram over having and maintaining their own business website. It’s easy to see the appeal – no setup cost; familiar, easy-to-use interface; limited... Read more
Categories: Social Media, Web Design & Content

Written on 29 May, 2018 by Jen McKinnon

So, you’ve got your website up - but there’s more you can do  Your business plan is going gangbusters. You’ve followed all the steps to establish yourself in the market: you’ve done your research, you’ve registered an ABN and business name, you’ve raised funds and you’ve finally got yourself a website. It must be time to sit back, relax and watch the customers roll in,... Read more
Categories: Social Media

Written on 12 April, 2018 by Julia Hammond

How to Make the Most of Instagram’s New Product Tags One of the most popular social networking platforms has taken the concept of shopping and connecting consumers to products to a whole new level. Visual content sharing platform, Instagram, has released something called product tagging, and the latest extension means that looking at your favourite brands and making a purchase... Read more
Categories: Social Media

Written on 05 April, 2018 by Julia Hammond

Influencer Marketing Everything You Need to Know About Social Media Influencers We live in a world where social media is continuously bringing people further in touch with the world around them. Whether it is news discovery or brand discovery, making connections or sharing ideas, we have a fast-tracked digital environment at our... Read more
Categories: Social Media

Written on 26 March, 2018 by Julia Hammond

Instagram Makes A Logical Change ‘Chrono’-what? Instagram Makes a ‘Logical’ Change They’ve tried and tried again – could it be possible that Instagram has finally got it right? The Facebook-owned social platform has been slammed in the past for making changes to the all-important formula that determines how posts appear in your newsfeed but, this... Read more
Categories: Social Media

Written on 26 February, 2018 by Julia Hammond

What makes a successful social media campaign? While it’s been around for quite some time now, social media is really still a fresh-faced player to many when it comes to the digital marketing game. Many businesses with traditional advertising models struggle to see the value in this online channel. However, the truth of the matter is, social... Read more
Categories: Social Media

Written on 06 February, 2018 by Julia Hammond

12 Reasons Social Media is Essential to Your Digital Strategy It’s official!  SEM and social media have dominated the digital advertising industry and they’re only becoming stronger as they develop the features and tools available to users. Despite new players, such as SnapChat and LinkedIn, gaining speed in terms of advertising capacity, Facebook still remains the leader among its social peers and, regardless... Read more
Categories: Social Media