online marketing

how domains can impact your seo performance

Written on 01 April, 2022 by Melissa Toh

How to Pick an SEO-Friendly and Marketable Domain Name After two years of pandemic-fueled growth in the online sector, today, according to internet live stats, there are almost 2 billion websites in the world. That’s a lot of websites! It is no surprise then that selecting an appropriate and available domain name has become increasingly difficult.   Guide to... Read more
Categories: Domains | Tags: domain names, online marketing, seo
6 mistakes to avoid when registering a domain name

Written on 11 February, 2022 by Melissa Toh

Mistakes to Avoid When Registering a Domain Name When you decide to build a new website, you need a good domain name.  With more and more websites being registered every day, it’s sometimes difficult to secure the perfect domain name registration.   The Do’s and Don’ts of Registering Your Domain Name Do not use numbers Do not limit... Read more
Categories: Domains | Tags: domain name, online business, online marketing
important features of a great website builder

Written on 14 January, 2022 by Melissa Toh

Important Features of a Great Website Builder Not everyone has the funds to invest in a team of designers and back-end coders to create a customised website.  But every business, however small, needs a website.  Today many website builder platforms offer you an easy pathway to create your website.  But what are the features of the best... Read more
Categories: Web Design & Content | Tags: content strategy, online marketing, web design

Written on 18 March, 2021 by Julia Hammond

From .com to .au: importance of domains for your business With auDA streamlining the set of rules for .au domain extensions in 2021 (effective 12th April 2021), we took the opportunity to explore the importance of domains and how holding more than one can benefit your business. If you’ve been thinking a new domain is the way to go; there’s... Read more
Categories: Domains, Small Business | Tags: .au domain name, domain name, domain names, domains, online business, online marketing, small business

Written on 06 October, 2020 by Julia Hammond

New government funding to support farmer's markets It’s been an unpredictable year for many local businesses, but some good news is on the horizon. A new support package from the Victorian Government and a campaign by Visit Victoria are set to provide some much-needed support. Here’s the key details on the Click for Vic campaign and what... Read more
Categories: Small Business | Tags: build a website, online business, online marketing, pay per click, seo, social media

Written on 29 July, 2020 by Julia Hammond

Shopping on social media: a new way for businesses to build revenue Selling on social media is when businesses choose to upload and sell their products on a social platform. It’s a relatively new concept that is gaining steam and is a new opportunity you won’t want to miss. By using social platforms as a means to reach specific audiences to sell,... Read more
Categories: Social Media | Tags: facebook, instagram, online marketing, social media

Written on 22 July, 2020 by Julia Hammond

The latest in social media: 3 trends to watch Whether it’s Facebook, TikTok, or LinkedIn, social media has become an important part of our daily lives and routines. On average, each person spends 2 hours and 22 minutes on social media and messaging services. It is a location for consumers to congregate in online communities to discuss and share... Read more
Categories: Social Media | Tags: online business, online marketing, social media

Written on 15 July, 2020 by Julia Hammond

Why having an SEO strategy is more important during COVID-19 Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more
Categories: Search Engine Optimisation | Tags: COVID-19, online business, online marketing, search engine optimisation, seo, small business

Written on 08 July, 2020 by Julia Hammond

4 lessons to take from businesses who thrive in global crises Businesses the world over have faced similar challenges posed by the global pandemic of COVID-19, yet each industry and enterprise has approached it in their own unique and creative way. The recurring factor of any crisis is its unexpectedness, and the ability to navigate challenging situations is an imperfect but... Read more
Categories: Small Business | Tags: COVID-19, online business, online marketing, small business

Written on 25 June, 2020 by Julia Hammond

How to redefine your customer journey in the post-COVID-19 world Today’s customer is at the centre of every business process, decision, and transaction. Keeping these individuals engaged has never been more vital in the digital-first, COVID-19 recovery environment. Your business’ relationship with customers is built over time, nourished by experiences, and grounded in set expectations. Customers develop emotional connections with... Read more
Categories: Small Business | Tags: customer behaviour, online business, online marketing, small business