Tag:

seo

how domains can impact your seo performance

Written on 01 April, 2022 by Melissa Toh

How to Pick an SEO-Friendly and Marketable Domain Name After two years of pandemic-fueled growth in the online sector, today, according to internet live stats, there are almost 2 billion websites in the world. That’s a lot of websites! It is no surprise then that selecting an appropriate and available domain name has become increasingly difficult.   Guide to... Read more
Categories: Domains | Tags: domain names, online marketing, seo
How to do SEO

Written on 22 November, 2021 by Webcentral

How To Do Search Engine Optimisation Your Small Business SEO Guide Search Engine Optimisation (SEO) is not as mysterious as it sounds. Simply put, it provides small businesses with the opportunity to improve their likelihood of being found online - a clever way to reach customers without advertising. Better still, there is much you can do... Read more
Categories: Search Engine Optimisation | Tags: search engine optimisation, seo

Written on 06 October, 2020 by Julia Hammond

New government funding to support farmer's markets It’s been an unpredictable year for many local businesses, but some good news is on the horizon. A new support package from the Victorian Government and a campaign by Visit Victoria are set to provide some much-needed support. Here’s the key details on the Click for Vic campaign and what... Read more
Categories: Small Business | Tags: build a website, online business, online marketing, pay per click, seo, social media

Written on 15 July, 2020 by Julia Hammond

Why having an SEO strategy is more important during COVID-19 Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more
Categories: Search Engine Optimisation | Tags: COVID-19, online business, online marketing, search engine optimisation, seo, small business

Written on 25 January, 2020 by Julia Hammond

Google My Business: Why every small business needs it   Building up your local search profile is essential if you're going to grow a dedicated, local customer base.  There are a lot of free tools that you can use to improve your business’ online presence, like Google My Business. What exactly is this tool? How do you use it,... Read more
Categories: Search Engine Optimisation | Tags: free marketing, GMB, google my business, local seo, online marketing, search engine optimisation, seo, small business

Written on 12 September, 2019 by Julia Hammond

What does no. 1 in digital marketing mean? A lot of us want our digital marketing efforts to ensure we reach the first spot on Google, or to help us build the most followers on Instagram. But what does no. 1 in digital marketing really mean? Is the first result on Google search really that different to the... Read more
Categories: Marketing | Tags: actionable metrics, content, digital marketing, measurables, online marketing, pay per click, ppc, search engine optimisation, seo, vanity metrics
How RankBrain is affecting your rankings in Google

Written on 26 September, 2016 by Karen Lam

How RankBrain is affecting your rankings in Google If you've been trying to improve your website's SEO presence, you'll have come across the word 'RankBrain' during your research. In this article, I'll discuss what RankBrain is and how it's affecting your website's Google rankings. What is RankBrain? RankBrain is Google's newest learning algorithm which is believed to change... Read more
Categories: Search Engine Optimisation | Tags: google, rankbrain, search engine optimisation, seo
7 SEO hacks for startups

Written on 05 September, 2016 by James Baylis

7 SEO hacks for startups You've just started your business and built an online profile, so now it's time to get visitors to your website. SEO is a great medium to exploit for any business, especially startups that lack funding or have no marketing presence. Want to tackle your SEO strategy? Try these 7 SEO... Read more
Categories: Search Engine Optimisation | Tags: online business, online marketing, search engine optimisation, seo
What do SEO companies actually do?

Written on 23 May, 2016 by James Baylis

What do SEO companies actually do? To answer the question put forward in the title, quite simply SEO (search engine optimisation) companies help businesses create a powerful online scent. This scent then attracts consumers to the business using search networks such as Google, Yahoo and Bing. While a rather simple analogy, the steps an SEO company... Read more
Categories: Search Engine Optimisation | Tags: online business, online marketing, search engine optimisation, seo
Setting the foundations of local SEO for your business

Written on 25 April, 2016 by James Baylis

Setting the foundations of local SEO for your business There's a huge difference between search engine optimisation (SEO) and local SEO. SEO focuses on global searches whereas local SEO hones in on nationwide and city-level queries. For local businesses and startups in the Sydney or Melbourne region, you'll almost always want to start with local SEO if the bulk... Read more
Categories: Search Engine Optimisation, Small Business | Tags: local business, local seo, search engine optimisation, seo