social media

How social media and email marketing can work together

Written on 21 September, 2015 by Karen Lam

How social media and email marketing can work together In the digital age, buying decisions are rarely made based on information from just one channel. Increase your chances of converting clients at the pointy end of the buying cycle by integrating your social media and email marketing. The winning combination Some channels work together better than others, and one... Read more
Categories: Email Marketing, Marketing, Social Media | Tags: email marketing, marketing, social media

Written on 02 June, 2015 by Evelyn Elsted

#1 Australian Social Media Brand ‘Beginning Boutique’ is speaking at Online Retailer Conference Sarah Timmerman, Founder and Director of Beginning Boutique will Embrace Everything Retail at Online Retailer Conference & eCommerce Expo, Sydney Royal Hall of Industries and Hordern Pavilion 22- 23 July 2015. Sarah will speak about Becoming the #1 Australian Social Media Brand and provide insight into the power of social... Read more
Categories: Events, Social Media | Tags: event, social media

Written on 17 March, 2015 by Karen Lim Sam

BPG: The new image format that could replace JPEG JPEG has been the image file format of choice for over 20 years, but its days at the top might be numbered thanks to the invention of BPG (better portable graphics). Could this simple new image format be poised to topple the reigning champion? Synonymous with web-friendly images and used as the default picture... Read more
Categories: Web Design & Content | Tags: marketing, online business, online marketing, small business, social media, web design

Written on 19 May, 2014 by Verity Meagher

The magic behind five brilliant email marketing campaigns Social sites like Twitter and Facebook may grab the majority of the headlines, but email remains one of the most powerful marketing tools around. Learn from these five brilliant email marketing campaigns and the companies who've mastered the medium. 1. BuzzFeed Best known for quirky lists and fun quizzes, BuzzFeed... Read more
Categories: Email Marketing | Tags: email, email marketing, social media

Written on 10 May, 2013 by Uyen Vu

The singer versus the microphone Imagine we live in 1876 and the first Microphone has just been invented. It’s an exciting new device that takes the human voice and amplifies it to many people. This new technology is fascinating to a lot of people.  Now, imagine there are seminars and courses on how to set... Read more
Categories: Events, Social Media | Tags: social media

Written on 12 February, 2013 by Tim Reid

Have you got an open mind? **Achtung! - This is not a blog post on social media. Uh-uh … it’s a post about being open to new things** I got caught out (then pleasantly surprised) last week for not keeping an open mind. On a recent episode of the Small Business Big Marketing show I interviewed... Read more
Categories: Marketing | Tags: small business, social media

Written on 28 October, 2012 by Karen Lim-Sam

Great expectations You've heard a million times - the strength of your customer relationships can determine whether your business sinks or swims. By establishing high levels of trust with your customers, you stand to gain repeat business and increase your bottom line. If not, however, you can reverse your hard-won effort in... Read more
Categories: Marketing | Tags: social media

Written on 11 November, 2011 by Karen Lim-Sam

7 steps to move your bricks and mortar business online Moving your business online may not be as difficult as you think. In fact, you can be confident you’re losing business if you don’t have a presence online. It’s no longer a question of ‘if’ you need to do it, but rather ‘when’. And the answer is right now! There... Read more
Categories: Domains, Small Business, Web Hosting | Tags: domain names, online business, social media

Written on 23 February, 2011 by Charlotte Norman

Competition: Winning top tip entries Our Top Tips competition received a huge amount of interest, however the winning entries have now all been chosen and those whose tips have been posted below and on our Twitter feed are now enjoying a copy of the new book ‘Bullet-Proof Your Business Now' by Andrew Griffiths. Always plan... Read more
Categories: Small Business | Tags: social media

Written on 31 January, 2011 by Charlotte Norman

Tip #6 - Use buzz monitoring tools Social media monitoring essentially provides you with alerts every time your brand gets mentioned online. In order to successfully execute social media marketing plans it is fundamental to firstly establish what people are saying about your brand/ company. This is often referred to as ‘Buzz Monitoring’. This will enable you... Read more
Categories: Social Media | Tags: social media