Category:
Search Engine Optimisation
Written on 11 March, 2022 by Melissa Toh
Google My Business is now Google Business Profile
First, let’s be clear, what was once called Google My Business is now called Google Business Profile. There are a lot of free tools that you can use in your business to improve your online presence, like Google Business Profile. What exactly is Google Business Profile? Do you even need... Read more
Categories: Marketing, Search Engine Optimisation
Written on 28 February, 2022 by Melissa Toh
What is the February 2022 Algorithm Update from Google?
Page experience ranking signals were rolled out for mobile devices back in August 2021. This time, Google is expecting the same roll out for desktop web pages to be completed by end March 2022. What this means is that if your desktop website is not optimised by then, you may... Read more
Categories: News, Search Engine Optimisation
Written on 18 February, 2022 by Melissa Toh
Does My Domain Name Affect My SEO Ranking?
Short answer: yes. But let's find out why. As a business owner, choosing a domain name is a big deal as it becomes the business' online identity. If you are in the process of launching your business online, you may plan to use a search engine optimisation manager to get... Read more
Categories: Domains, Search Engine Optimisation
Written on 31 December, 2021 by Melissa Toh
Why Faster Page Load Speeds Are Important
Everybody hates slow websites – waiting for different page elements to load – images, videos, content, and backgrounds. It can be so frustrating. The landing page speed can make or break a website. When a page has finally finished loading, you are often ready to click the back button and... Read more
Written on 13 December, 2021 by Melissa Toh
Why Avoid Duplicate Content on Your Website
Google’s guide to SEO is clear about the need to avoid duplicated content. We should all be aware that Google has duplicate content checkers. They monitor everything. However, with a bit of understanding, you can safely add content to your website without impacting your search engine ranking. 4... Read more
Written on 01 December, 2021 by Melissa Toh
Increase Prospects for Your Business with SEO
Most businesses know that they should be doing search engine optimisation (SEO). They understand that SEO can put you a little higher on the Google search results page. Table of Contents What is SEO Why is SEO important Why use an SEO roadmap What should your SEO roadmap include ... Read more
Written on 22 November, 2021 by Webcentral
How To Do Search Engine Optimisation
Your Small Business SEO Guide Search Engine Optimisation (SEO) is not as mysterious as it sounds. Simply put, it provides small businesses with the opportunity to improve their likelihood of being found online - a clever way to reach customers without advertising. Better still, there is much you can do... Read more
Written on 19 November, 2021 by Webcentral
Best Free Keyword Tools for Business in 2022
Why use a keyword research tool? Business relies upon the selection of tested keywords to run an effective SEO strategy. These words or strings of words give companies an understanding of the most likely search terms users apply when searching online for a selected product or service. Finding a free... Read more
Written on 05 November, 2021 by Melissa Toh
How to Promote Your Website for Free
Promote your website without spending a fortune So, you have a new website. Now it’s time to drive traffic to that site. However, not everyone has the financial means to invest in paid advertising or hiring a renowned SEO agency to do it for them. How to advertise your website... Read more
Written on 01 September, 2020 by Julia Hammond
What’s the News Media Bargaining Code and How Could It Impact Your Business?
On April 20 this year, the Australian Government directed the ACCC to develop a mandatory code of conduct to address the power imbalances between the Australian news media and digital platforms including Google, YouTube and Facebook. With the code drafted and released for review on 31 July, there have been many questions... Read more
Categories: Search Engine Optimisation
