This depends on which platform you are using and who your target audience is. Visually attractive content is very important whether you use Instagram, Facebook or LinkedIn as your main social media. You should vary your content between photos, videos and sharing website content such as blogs to prevent your audience from getting bored with the same type of posts all the time.
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Frequently asked questions
Social media is the best way to build a personal brand for your business. It allows you to be fun, quirky and interactive. It also helps build trust for your business. People are wary of scams these days and a business with a professional website plus an active social media presence is more likely to be trusted than one without.
The biggest tip for social media success is to create a personalised strategy that is built around your individual business goals and showcases your brand personality. You should also post consistently, engage with your audience through comments and interesting captions, and craft inspiring ads that push people to take action. For a personalised social media strategy, contact our team on 1300 663 995.
Most Australian adults spend between 1-2 hours on social media each day which is why it’s such a valuable resource for businesses to reach their target customers. You can spread your brand message on a platform that you know potential customers are using nearly every day.
Having consistent social media handles will help users recognise your brand instantly no matter which social media they are using. If your preferred handle is taken you can always add symbols such as a full stop or underscore, or numbers like the year of your establishment to create a unique name that’s still on brand.
Search engines like Google do not count social shares in their algorithms however, social media and SEO can be beneficial to each other. A large part of SEO is backlinks and the more brand awareness you can achieve through social media, the more likely you are to receive genuine links to your website content from people who recognise and enjoy your brand.